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El Al has appointed Eyal Shavit as the new head of marketing.  Shavit replaces Amit Livni who recently resigned from his position at El Al.  Shavit (30) holds a law degree and studied business administration.  Eli Cohen: “With his experience, it is certain that Eyal will contribute much to El Al.”

Eyal Shavit’s previous position was as manager of the weekly entertainment newspaper, Achbar Ha’ir, part of the Haaretz group. In addition, he founded and served as chairman of the “Ha’ir” conference for education in Holon and before that served in different editorial positions for the Shocken Group and Yediot Aharanot.  Shavit has been appointed to this new position despite having no previous experience in the aviation industry and it is believed that El Al vice president Eli Cohen was behind the appointment.

Shavit replaces Amit Livni, who announced his resignation from El Al at the end of last month, in all probability as a result of differences of opinion with Eli Cohen.  During his time as head of marketing, the Israeli Marketing Association rewarded Livni with the title of marketing person of the year for leading the development and marketing of the internet as a sales channel.

Eli Cohen said of the appointment of Shavit: “I am very happy to appoint Eyal Shavit to the role of head of marketing and I am certain that Eyal with his experience will contribute much to the marketing setup at El Al, at a time of increasing competition and crises in the aviation industry.”