All the news about Israeli tourism

Fattal Hotel chain and El Al have begun cooperating on a new agreement which will award a bonus of $100 on the purchase of an airline ticket or on a holiday package.  According to the two companies, the step has been taken among other things to encourage the sale of holiday packages in Israel.

In preparation for the height of the tourist season and with the price war at its fiercest, the two companies have launched a sales cooperation deal enabling El Al customers to receive a discount of $100 on a holiday package in one of the Fattal Hotels; while it will provide Fattal customers the option to purchase a ticket on an El Al flight with a $100 discount.  The offer is valid if realized within a year.

From 16th June for a period of 15 days, El Al will increase its sales offers for the summer season, in addition to the recent bonus given to the Matmid club members on the purchase of tickets to chosen destinations it is now strengthening its cooperation with the Fattal Hotels chain with the aim of promoting incoming tourism.

Amit Livni, head of marketing for El Al explained that the aim of the cooperation with Fattal was to help encourage tourism to Israel. While Anat Starik- Dahan, VP of marketing and sales for the Fattal chain estimated that the special agreement would increase reservations for the company by 20 percent in the coming year.

A spokesperson for the Fattal chain said that despite the competition between airlines and hotels during the summer season, El Al and Fattal had decided to cooperate in order to encourage tourism in both directions.