“The creation of Terminal 5 gave us a once-in-a-lifetime opportunity to redefine the travelling experience for our passengers; by replacing endless queuing, congestion and stress, with space, light and calm.” said Yael Katan, the commercial manager of British Airways in Israel; following the recent public relations campaign in Europe and in Israel, to promote BA's new home.
According to Katan, so far the terminal has proved itself by providing a higher quality of service, especially in regards to flight punctuality and baggage reclaim. “We want to encourage people to experience the terminal themselves”, she explained at the launch of the campaign.
Katan indicated that British Airways registered a significant improvement in punctuality of flight departures during the summer of 2008 compared to the summer of 2007. “This positive trend continued in the following months compared to the same period in 2007.”